1. Problem

Traditionally, up to 95% of the body's vitamin D requirement comes from the synthesis in skin on solar UVB exposure. Despite of preventing from sunburn, skin ageing and possible skin cancer, Sunscreen with a sun protection factor of 15 blocks approximately 99% of the vitamin D production causing pandemic of Vitamin D deficiency. Deficiency, in turned, causes heart related diseases, hypertension, brittle bone and weak muscles. Furthermore, some conventional UV filters used in sunscreens mimic human hormones resulting imbalance hormones level impacting consumers quality of life. As a result, there is strong urgency in reformulation of sunscreen products for the safety of consumers.

2. Solution

Using our developed and implemented novel isolation and extraction technology, we reformulate the ingredients of sunscreen to enhance their performance by protecting the skin from sun damage through quadruple mechanisms of action

  • • Extracellular protection: Prevents the destruction of external skin and sunburn by absorbing UVB.
  • • Intracellular protection: Neutralizes UVA effects and prevents DNA damage and protects from skin cancer.
  • • Minimizing the inflammatory effects of UV rays.
  • • Provides enough UVB for vitamin D synthesis on skin.

3. Market

The beauty industry is a multi-billion-euro global and never ending business.

  • • Global cosmetic market is poised to expand to $429.8 B by 2022 at a 4.3% CAGR
  • • Global skin care market is projected to rise to $135 B by 2025 at a CAGR of 10%.
  • • Global sun care market is forecasted to grow $24.9 B by 2024 at a CAGR of 5.8%
  • • Provides enough UVB for vitamin D synthesis on skin.

4. Competitive Advantage

  • • New formulation will compete with currently available ingredients widely used in sunscreen.
  • • It will replace current ingredients used as UV filters in sunscreen.
  • • Formulation would be safety to use in any age group of consumers.
  • • It protects from sun mediated skin damages but provides enough sunrays essential for Vitamin d synthesis in skin unlike conventional sunscreen.

5. Business model

Bioactive formulation could either be sold or provided in regular basis to big cosmetic industries as a key ingredient for skin care product. Active compounds extraction methods will be remained as trade secret.

Generated revenue will be reinvested to take caner drug discovery and rare disease treatment forward.

Milestones past and future